Guest blogging is a powerful tool that bridges the gap between content marketing and search engine optimization (SEO). It offers opportunities to connect with new audiences, establish authority, and drive organic traffic to your website. When executed correctly, guest blogging can significantly boost your SEO efforts. In this guide, we’ll explore how guest blogging works, its benefits, and actionable steps to maximize its impact on your SEO strategy.

We have a collection of websites built using various CMS systems, and Webtraffic Exchange in particular was originally built with Drupal. The site has been around since January 2007, and we've added nearly 200 articles over time. During the course of its lifespan, we've lost our focus due to lack of time and kept the website unmanaged. After nearly 17 years, we realized that the site has a Moz spam score of 29 which is not a very healthy number. The primary reason for having such a high spam score was due to leaving the blog comment system open to the public, and not cleaning up spammy links.

As a web host, we needed an automated mechanism for generating snapshots of server filesystems on the Linux-based systems. There are a number of ways to achieve backups on Linux systems including Remote backup using Linux tar/ssh/cron and incremental tar backups on a local file system. One of the drawbacks of using tar to perform an entire filesystem backup is that some systems do not have the ability to create a compressed tarball greater than 2GB in size.

HTML meta tags are not magic bullets that will magically boost your site rankings in search engine listings. They are one of many tools that will help improve your standings in search engines that use them. Google does not seem to value meta description and keyword tags anymore, but many other engines do. Using them with other search engine strategies will help improve your overall site rankings. We have only focused on the tags that have relevance in search engine optimization.

Have you ever pushed your limit on SEO efforts, and experienced the OOP? On November 15, 2003, the Google SERPs were dramatically altered by Hurricane Florida, also known as the Over Optimization Penalty. Google has increased the threshold for triggering the OOP since, and SERPs are back to the pre-Florida level.

If your SERP (Search Engine Result Pages) rank fluctuates, don't be alarmed. Everyone's rank fluctuates, and that is the nature of search engines. You may be happy to see your site rank highly on the most coveted keywords but don't expect it to last forever without constantly updating your site. Search engines are constantly tweaking their algorithms and new sites are constantly being added, so SERP ranking fluctuations are expected. Also, your competitors are updating their sites to achieve better rankings.

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules described here are educated guesses by SEO experts.

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine technologies are constantly evolving, and new algorithms are being deployed on a periodic basis. With ever-changing search engine technology, a good way to keep your site at the top place is by applying basic SEO techniques and constantly monitoring your website for improvements.