Blog : 131

What is Google Dance?

Jul 08, 2008 By Web Traffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-21

If your SERP (Search Engine Result Pages) rank fluctuates, don't be alarmed. Everyone's rank fluctuates, and that is the nature of search engines. You may be happy to see your site rank highly on the most coveted keywords but don't expect it to last forever without constantly updating your site. Search engines are constantly tweaking their algorithms and new sites are constantly being added, so SERP ranking fluctuations are expected. Also, your competitors are updating their sites to achieve better rankings.

Google Ranking Rules

Jul 03, 2008 By Web Traffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-08

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules described here are educated guesses by SEO experts.

What is Google Sandbox Effect?

Jul 02, 2008 By Web Traffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-08

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Understanding Search Engine Optimization (SEO)

Jul 01, 2008 By Web Traffic Exchange Search Engine Optimization 0 Last Modified on 2024-01-16

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine technologies are constantly evolving, and new algorithms are being deployed on a periodic basis. With ever-changing search engine technology, a good way to keep your site at the top place is by applying basic SEO techniques and constantly monitoring your website for improvements.

Top 10 Comparison Shopping Engines

Jun 05, 2008 By Web Traffic Exchange Comparison Shopping 0 Last Modified on 2024-02-08

CPC Strategy did a study based on the (1) overall traffic driven, (2) conversion rate, (3) Cost of Sale (COS) or Marketing $, (4) CPC Rate, (5) Responsiveness, and (6) Merchant tools; and ranked top 10 major comparison shopping engines (CSEs). The data came from 1Q 2009 and from its client base in non-tech industries.

CSEs Conversion Rates by Industry

May 15, 2008 By Web Traffic Exchange Comparison Shopping 0 Last Modified on 2024-01-16

There are more than a dozen shopping comparison engines that a merchant can use to list products for sale. Listing products on CSEs that operate on the Cost-Per-Click model is a bit risky if the conversion rate is not monitored, as improperly generated feed files could result in wasting a lot of money on advertising products that do not convert. Traffic and conversion analysis is the key to optimizing data feed files for comparison shopping engines. While researching for data feed optimization, I came across an interesting report from Channel Advisor on "average" conversion rates for each CSE by industry. If your CSE result falls below the average shown below, your feed file needs optimization.

Nextag Optimization

May 08, 2008 By Web Traffic Exchange Comparison Shopping 0 Last Modified on 2024-01-16

Nextag is one of the leading shopping comparison engines (CSE) existed since 1999. It offers a true price comparison by providing an overall price comparison including shipping and tax based on the shopper's geographic location. According to Channel Advisor, Nextag held an 18.2% market share in June 2010 in the shopping comparison market with over 17 million visitors each month. Research also shows as many as 45% of all shoppers use shopping comparison engines to find the best price before committing to purchase a product.

Become.com Optimization

Apr 11, 2008 By Web Traffic Exchange Comparison Shopping 0 Last Modified on 2024-01-16

With the Christmas shopping season just around the corner, we've examined become.com's performance. become.com is a new shopping portal we've just added to our marketing campaign so we are required to look at its performance. In September 2010, we received 1018 clicks from Become and had only 2 sales, resulting in about 0.2% conversion rate which is an extremely low conversion rate. We've contacted the become.com and received a free consultation from them on how we can improve our conversion. Here is the summary of the conference call.

Ebay Optimization

Mar 03, 2008 By Web Traffic Exchange Internet Marketing 0 Last Modified on 2024-01-16

I've been offered a free eBay seller outreach consultation, and this article summarize the highlights.

Effective ways to run CSE advertisements

Feb 27, 2008 By Web Traffic Exchange Comparison Shopping 0 Last Modified on 2024-02-08

Comparison shopping engines are the primary advertisement platform for all e-commerce stores. Learn how to place advertisements with comparison shopping engines.