Blog : 131

What is Wi-Fi and how secure is it?

Sep 07, 2010 By Webtraffic Exchange Networks 0 Last Modified on 2024-02-08

Wi-Fi, (or Wireless Fidelity) is a wireless LAN technology that allows Wi-Fi equipped computers to connect to the Internet from anywhere within the range of a base station. Wi-Fi encompasses a family of specifications within the IEEE 802.11 standard. These include 802.11b (the most popular, at 11Mbps, with a typical range of up to 300 feet), 802.11a (54Mbps, but at a shorter range), and 802.11g (combining the speed of "a" while keeping the range of "b").

SuSE package manager, zypper

May 21, 2010 By Webtraffic Exchange Linux 0 Last Modified on 2024-01-16

I have recently acquainted with SuSE Linux, and I looked for a package manager that I can use to manage software packages. I started out with Yast, but it wasn't very good at providing resolutions to dependency problems. Someone recommended Zypper over Yast and yast2, so here I am sharing my experience with Zypper.

Previsor PHP assessment test

Mar 11, 2010 By Webtraffic Exchange Development 0 Last Modified on 2024-01-16

With more and more companies using pre-employment screening tests such as the one provided by Previsor, LAMP developers and PHP developers should hone their technical skills to prepare for their next career. Having taken one, the Previsor assessment test resembles College Board Tests such as the ACT and SAT, which tests students' general understanding of the subject (in this case "PHP"). PHP, especially version 5, is a great scripting language for developing web applications very rapidly with minimum effort. Since PHP is not really a university-level programming language, most of us familiar with the language picked up its grammar, syntax, and OOP'ness on our own whether experimental or work-related. Having to take the assessment test allows PHP developers to review the language semantics and grammar in a more academic fashion. However, judging a programmer's ability solely based on the assessment test score is "probably" not appropriate as most software engineers work with more than one programming language, and the time spent on one language may not correctly represent one's software engineering ability.

Title, Meta Descriptions and Robots Meta Tags

Aug 05, 2008 By Webtraffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-08

HTML meta tags are not magic bullets that will magically boost your site rankings in search engine listings. They are one of many tools that will help improve your standings in search engines that use them. Google does not seem to value meta description and keyword tags anymore, but many other engines do. Using them with other search engine strategies will help improve your overall site rankings. We have only focused on the tags that have relevance in search engine optimization.

How to place an effective PPC Advertisement?

Aug 02, 2008 By Webtraffic Exchange Internet Marketing 0 Last Modified on 2024-02-08

PPC stands for Pay-Per-Click, and it is the placement of an advertisement on the search engine result pages (SERPs) for a specific keyword phrase in return for a specified payment when a visitor clicks on the link. The PPC link is also known as Sponsored Link, and the advertiser pays an agreed (or bid) amount each time a visitor clicks on the link.

Is there an Over Optimization Penalty (OOP)?

Jul 11, 2008 By Webtraffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-08

Have you ever pushed your limit on SEO efforts, and experienced the OOP? On November 15, 2003, the Google SERPs were dramatically altered by Hurricane Florida, also known as the Over Optimization Penalty. Google has increased the threshold for triggering the OOP since, and SERPs are back to the pre-Florida level.

What is Google Dance?

Jul 08, 2008 By Webtraffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-21

If your SERP (Search Engine Result Pages) rank fluctuates, don't be alarmed. Everyone's rank fluctuates, and that is the nature of search engines. You may be happy to see your site rank highly on the most coveted keywords but don't expect it to last forever without constantly updating your site. Search engines are constantly tweaking their algorithms and new sites are constantly being added, so SERP ranking fluctuations are expected. Also, your competitors are updating their sites to achieve better rankings.

Google Ranking Rules

Jul 03, 2008 By Webtraffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-08

There are probably more than 100 rules that Google uses to rank pages in the search engine result pages (SERP). No one really knows all the rules, and they're changing on a periodic basis. Various confirmed and suspected SEO rules described here are educated guesses by SEO experts.

What is Google Sandbox Effect?

Jul 02, 2008 By Webtraffic Exchange Search Engine Optimization 0 Last Modified on 2024-02-08

As Google does not reveal its engine algorithms, no one really knows whether the sandbox really exists. The sandbox is nothing more than a theory developed to explain what many SEO experts have witnessed with their listings.

Understanding Search Engine Optimization (SEO)

Jul 01, 2008 By Webtraffic Exchange Search Engine Optimization 0 Last Modified on 2024-01-16

Search Engine Optimization refers to the marketing technique of preparing a website (or web pages) to enhance its chances of being ranked well in the search engine result pages when a relevant search is undertaken. Search engine technologies are constantly evolving, and new algorithms are being deployed on a periodic basis. With ever-changing search engine technology, a good way to keep your site at the top place is by applying basic SEO techniques and constantly monitoring your website for improvements.